![]() ![]() And I get it: Almost no ’80s song sounds, speaks, or feels like “Running Up That Hill.” That word, feel, is the song’s crux: “Do you want to feel how it feels?” Bush’s female narrator challenges her male counterpart. Stranger Things’ music supervisor has said that they didn’t have a Plan B if Bush didn’t approve her song, so set were their hearts on it. The combined speed and strength of this comeback is unparalleled. When this week’s chart was announced on Monday (with Harry Styles’s “ As It Was” still No. 1), Billboard reported “Hill’s” 18,300 weekly digital sales, easily the top download of the week 17.5 million streams, placing it just outside the streaming top five and a radio audience of 392,000, too small to make the Radio Songs chart but sizable for a 37-year-old hit. Sales, streams, radio: these are the components of the big chart, and Bush’s song was blowing up in all of them. the ones that report to the Hot 100, not just the ones that play oldies or classic rock). ![]() radio airplay, with Bush’s label pushing the song to pop stations (i.e. More surprising yet, last Friday, Billboard reported that “Hill” was exploding in U.S. Streaming is the big dog nowadays, and if Bush’s classic was soaring that high at Spotify, a return to the charts suddenly seemed plausible. But within a day, Spotify was reporting that “Running” was No. 2 overall on its U.S. That was impressive but not all that significant-the iTunes chart only measures dollar-downloads, a form of music consumption that’s now small and still shrinking. By that Sunday, “Hill” was already No. 1 at iTunes. Almost immediately after these new episodes dropped at the start of Memorial Day weekend, the buzz on Bush’s song began.
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